Welsh-born singer-songwriter Marina Diamandis, better known by her stage name, Marina and the Diamonds, has just dropped the first track of her upcoming third album Froots, which is set to be released in early 2015.
Known for her ‘ironic’ take on pop music, Diamandis likes to explore themes of love, power and self-destruction in her works. Her previous album, Electra Heart, was centered around her eponymous fictional character and her life, which Marina describes as being a character through whom she can translate her own thoughts and experiences without fear of being so candid with her own emotions.
But enough about her history, let’s talk about the track. It is a clear step away from her previous album, and instead harks to the style she first adopted when getting into music in the mid-noughties. The song itself is upbeat, and plays with various elements often utilized by British artists. When I hear the track I can sense elements of other artists, namely Florence Welsh and Elly Jackson (La Roux). That being said, there is definitely a Marina-esque twist on this piece, principally through the utilization of choral style harmonies, which only abets to her satirical take on the ‘perfect princess’ pop music.
For me, the biggest selling point of the song is her lyrics. This is Diamandis’ biggest strength, being able to combine both the emotions she wants to convey and metaphor to produce a track that is complex on more than just one level.
Good Work, Marina, and I can’t wait to hear the next album!
Written By: Sebastian Frend
Follow him on twitter @SubtleSebastian